7 Tips for Improving Your Reach

 TOP 7 TIPS FOR IMPROVING YOUR REACH

·       ✅ Create engaging content. This includes content you created yourself or content that hasn’t been posted on Instagram before. There are a variety of formats for you to consider when making content: video, photos, and text. However you want to create, we have a format for you. Pro tip: Keep your reels short. To be recommended, they must be 90 seconds or less.

·       ✅ Collaborate with other creators. If you’re working with another creator, use our Collabs feature to create a single post that is shared with both of your followers or us Enhanced Tags to include their public and self-identified profile categories. These posts can be recommended in places like the Reels tab, Explore, and Feed.

·       ✅ Get discovered via Search. Followers and non-followers can find you when they search for things on Instagram. Make sure you include relevant keywords in your content, your caption, your bio, and your hashtags.

·       ✅ Use the Favorites feature. We’ve added features and controls like Close Friends, Favorites, and Following so fans can further customize their experience. Encourage your top fans to add you to their Favorites - that way, your content will Show up higher in their field.

·       ✅ Monitor your insights. Check your insights to monitor trends and content performance. Within insights, you can break down Accounts Reached by followers and non-followers so you can see how much of your reach is coming from people who don’t already follow you—and track that over time by changing the time frame selected. Look for patterns and keep tabs on which pieces of content are getting more reach to help inform your content strategy.

·       ✅ Check your Account Status. See if your account or your account’s content is eligible to be recommended to non-followers in Account status. If you see that you’re not eligible to be recommended, you can understand which content or components of your profile may violate Community Guidelines or Recommendation Guidelines. Then you can fix it by editing or deleting content; or request our review team take another look.

·       ✅ Post original content, avoid reposted content. As we recommend more content on Instagram, the credit, distribution, growth, and monetization must go to the original creator, and we’re continuing to work towards this. We’re less likely to recommend reposts of a reel that’s already on Instagram, content with noticeable watermarks, or accounts that regularly collect and reshare others’ content on their feed. Pro tip: Use the Remix Tools instead to add your own spin to a popular reel.